Comment on ABC Expects Primetime Volume Gains in TV’s Upfront Market

ABC Expects Primetime Volume Gains in TV’s Upfront Market

Advertisers are putting new emphasis on ABC. The Walt Disney owned network captured a larger amount of ad commitments for its primetime schedule than it did last year, a signal of Madison Avenue interest in programs like “American Idol,” “The Good Doctor” and “black-ish.” The volume surge at ABC comes despite the network’s loss of […]

 

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