Shutterstock Today's "neuropolitical" consultants say they can peg voters' feelings by observing their spontaneous responses to stimuli. These consultants aim to use this technology to figure out voters' intent from signals they're not aware they're producing, and sell that to political campaigns. A political candidate's advisors can then attempt to use that biological data to influence voting decisions. Maria Pocovi slides her laptop over to me with the webcam switched on.