Adobe Systems agreed to acquire marketing-automation firm Marketo for $4.75 billion, its largest acquisition ever and the latest sign of its ambition to become a one-stop-shop for marketers.
WSJ.com: WSJD, Wall Street Journal: Technology
Thu, 09/20/2018 - 2:19pm
Adobe Systems agreed to acquire marketing-automation firm Marketo for $4.75 billion, its largest acquisition ever and the latest sign of its ambition to become a one-stop-shop for marketers.