Comment on How Singles Day Grew to Be the World’s Biggest Shopping Event

How Singles Day Grew to Be the World’s Biggest Shopping Event

Singles Day 2018, the biggest shopping event of the year is right around the corner: not Black Friday, but Singles’ Day, which arrives in China on Sunday with door-busting deals for savvy shoppers. The holiday was inaugurated by Chinese e-commerce giant Alibaba in 2009, and has since gone to outpace Black Friday as the single largest sales day in the world.

 

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