Comment on 'YouTube Rewind 2018' is now the second-most disliked video in YouTube history — here's why people are so upset (GOOG, GOOGL)

dsmith@businessinsider.com (Dave Smith), Business Insider
Mon, 12/10/2018 - 8:40am

'YouTube Rewind 2018' is now the second-most disliked video in YouTube history — here's why people are so upset (GOOG, GOOGL)

YouTube YouTube last week released its annual "Rewind" video, which features more than 100 YouTube stars and celebrities. Appearances included Will Smith, Marques Brownlee, Tyler "Ninja" Blevins, John Oliver, and many more. In the course of five days, YouTube Rewind 2018 has become the second-most disliked video in YouTube history. As of Monday morning, it had over 94 million total views but over 7 million dislikes. People are criticizing the video for not including many of YouTube's biggest and most influential stars, likely because many of them experienced some form of controversy in 2018. Last Thursday, YouTube released its annual "Rewind" video, which featured more than 100 YouTube stars and celebrities. But in the course of five days, "YouTube Rewind 2018" has become the second-most disliked video in YouTube history. It's the fastest video to climb the list of "most dislikes on YouTube." The only video that has more dislikes is Justin Bieber's "Baby," but that video had eight years to accrue dislikes. So, why are people so upset about Rewind 2018? It all boils down to the video's intended audience People expect YouTube's Rewind videos to be an homage to creators, but given the absence of so many "controversial" YouTube stars, the video appears to be focused on keeping advertisers happy. That's the only possible explanation for the absence of YouTube's most popular creators, like Felix "Pewdiepie" Kjellberg, Shane Dawson, David Dobrik, and so many others. Pewdiepie's own response to YouTube Rewind 2018, which already has 14 million views, is actually the first result you get when you search "YouTube Rewind 2018" on YouTube. The Paul brothers, in particular, were notable absentees.

 

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