For three decades, Gillette promised its customers “The Best a Man Can Get.” An individual. Acquisitive. Assertive. And always clean-shaven. This was the vision of masculinity depicted in an ad campaign that debuted in January 1989 during Super Bowl XXIII. The early days of the George H.W. Bush administration and the end stage of the Cold War, it was the year of “Indiana Jones and the Last Crusade.” Promoting Gillette’s top-of-the-line Atra razor, the 60-second spot portrayed variations on a single theme: a white man scoring, whether at the office, on an athletic field or with a woman.
Comment on Gillette commercial takes on “toxic masculinity” in #MeToo-era rebrand
Isaac Stanley-Becker, Denver Post: Business
Tue, 01/15/2019 - 11:04am
Welcome to Wopular
Wopular is an
online newspaper rack,
giving you a summary view of the top headlines from the top news sites.
Senh Duong (Founder)
Wopular,
MWB,
RottenTomatoes
MoviesWithButter : Our Sister Site
- "Expendables 4" Starts Shooting This Fall, Says Randy Couture at the Arnold Sports Festival more
- “Expendables 4” Gets Funding Interest from “Ip Man 3” Financier more
- "Ip Man 3" Distributor Suspected of Box Office Fraud, Parent Company Loses $200M in Market Cap more
- Yen Targets "Ip Man 4" for 2018 Release; Discusses Film with Director, Producer more
- "Ip Man 3" Shatters Expectations with $72M Opening [China Box Office] more