As you know, I’ve written a few columns recently in my “Fun with Fundamentals” series. As you know, something is fundamental when no matter who you are, how long you’ve been in business, or what you sell, they apply to essentially everyone, every day. These fundamentals I’m revealing here are no less than operating natural laws, and they’ve served businesses since proto-market was born 10,000 years ago, when Og dropped his club and suggested to Gog that they do business instead of killing…