Comment on Fare thee well, ThinkGeek

Fare thee well, ThinkGeek

It's the end of a geeky era: After 19 glorious years of flogging movie, comic book and gaming-related swag, ThinkGeek is shuttering its website next month. From The Verge: ThinkGeek will officially close down its website and will migrate its operations over to its parent company GameStop’s website instead. In the meantime, the store is holding a 50 percent off “moving sale.” By way of explanation, a GameStop spokesperson would only provide the following business-speak: The company is “engaging in a strategic business transformation initiative to build the GameStop of the future,” and that as part of that effort “we have made the decision to reorganize our ThinkGeek business by streamlining the operations of our ThinkGeek.com ecommerce platform and transitioning it within our GameStop.com omnichannel platform.” Apparently, renewing that domain name every year was way outside of GameStop's budget.

 

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