Chances are if you’ve seen a deepfake, such as this now infamous video of Obama ‘speaking’ Comedian Jordan Peele’s words, it has left an uncomfortable feeling. Since deepfakes emerged in December 2017, most media coverage has focused on their potentially catastrophic applications. These range from deepfake pornography, ransomfakes, smear campaigns against politicians, and a new age of fake news that could worsen the global ‘post-truth’ crisis.