Comment on Alibaba is nudging users to be more ethical with its in-app minigames

Alibaba is nudging users to be more ethical with its in-app minigames

Four years ago, in a move designed to explore the viability of new offline sales models, Alibaba ran a little experiment. Two of its financial service offerings, Alipay digital wallet and its onboard credit scoring platform Sesame Credit, cooperated in the launch of two unmanned supermarkets. The stores, one in Beijing and one in Hangzhou, took an exploratory dip into the waters of honor-system retail.

 

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