Comment on CBS-Viacom: 20 Years Later, a Look Back at the High Hopes and Eventual Collapse of That First Merger

CBS-Viacom: 20 Years Later, a Look Back at the High Hopes and Eventual Collapse of That First Merger

It’s been nearly 20 years since Viacom and CBS first announced their intent to merge, in a $35 billion deal that was billed at the time as the biggest ever in showbiz. When Viacom’s Sumner Redstone and then-CBS president and CEO Mel Karmazin revealed the plan at a Sept. 7, 1999, press conference, the combined […]

 

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