Comment on This is what many B2B companies are doing wrong when they build products

This is what many B2B companies are doing wrong when they build products

It’s about focusing on your customers, of course—but probably not the one you’re talking with already. Solution Selling. The Challenger Sale. MEDDIC. Customer-Centric Selling. The B2B world is full of countless methodologies promising large, profitable results. There are so many meetings, product demos, and stakeholders to win over along the way, and it’s easy to get totally consumed by their requirements. Read Full Story

 

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