The hashtag #AmazonRainforest was trending on Twitter Wednesday, with many users outraged that the mainstream media was not sufficiently reporting on the fires that have ravaged the world’s largest rainforest. There are very real fires burning in the Amazon and they do deserve more coverage, but there’s a big problem with this viral campaign: Most of the photos claiming to show the fires are fakes. The Amazon has experienced more than 80 percent more fires in 2019 than in the same period last year, according to a National Institute for Space Research (INPE) report from August 2019.