When he heard that people in Hong Kong were forming a human chain to call for democracy on Aug. 23, a local designer who goes by the name Phesti borrowed from the imagery of local subway signs to create a logo of figures holding hands. Underneath, in typography identical to that used by the train system, he wrote “HongKongers stand as one.” The image quickly went viral. A parody of subway information sign created by Phesti. Like many involved in Hong Kong’s protests, Phesti hides his identity behind a pseudonym.