Comment on Why Multicultural Marketing Needs Machine Learning and Facial Tracking

Why Multicultural Marketing Needs Machine Learning and Facial Tracking

Authentically and Effectively Marketing to an Increasingly Diverse America Marketers in 2019 will find it hard to be successful without understanding the cultural transformation that’s happening in this country. Between 2012 and 2017, the US multicultural population – Hispanics, African Americans, and Asian Americans – grew to 11.7 million people. Notably, these groups are younger and growing at a faster rate than their White counterparts.

 

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