Comment on Cookie consent tools are being used to undermine EU privacy rules, study suggests

Cookie consent tools are being used to undermine EU privacy rules, study suggests

Most cookie consent pop-ups served to internet users in the European Union — ostensibly seeking permission to track people’s web activity — are likely to be flouting regional privacy laws, a new study by researchers at MIT, UCL and Aarhus University suggests. “The results of our empirical survey of CMPs [consent management platforms] today illustrates the extent to which illegal practices prevail, with vendors of CMPs turning a blind eye to — or worse, incentivising — clearly illegal configurations of their systems,” the researchers argue, adding that: “Enforcement in this area is sorely lacking.” Their findings, published in a paper entitled “Dark Patterns after the GDPR: Scraping Consent Pop-ups and Demonstrating their Influence,” chime with another piece of research we covered back in August — which also concluded a majority of the current implementations of cookie notices offer no meaningful choice to Europe’s Internet users — even though EU law requires one. When consent is being relied upon as the legal basis for processing web users’ personal data, the bar for valid (i.e.

 

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