Comment on NCAA takes step toward allowing athletes to earn income from endorsements, social media content

NCAA takes step toward allowing athletes to earn income from endorsements, social media content

NCAA takes step toward allowing athletes to earn income from endorsements, social media content

By Dan WolkenUSA TODAYThe NCAA took a dramatic step Wednesday toward allowing college athletes to earn income for things like product endorsements and social media content when its Board of Governors approved a broad set of recommendations to address an issue that has put college sports leaders under significant political pressure over the last year. With state legislatures across the country passing or looking into laws that would allow for college athletes to profit from their name, image and likeness and members of Congress also sounding the alarm on the issue, what the NCAA announced Wednesday represents a significant change from prior NCAA policy. “Allowing promotions and third-party endorsements is uncharted territory," Ohio State president and Board of Governors chairman Michael Drake said in a release. Still, it’s unclear whether the NCAA’s action to broaden name, image and likeness rights will be enough to get lawmakers to back down.Read more on NewsOK.com

 

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