Comment on Everything to know about Quibi, the short-form video startup that raised $1.75 billion before launch but has struggled to break

Quibi It's a moment of truth for Quibi, the mobile-video startup that launched in April after raising $1.75 billion to try and revolutionize TV for smartphones. Quibi's early sign ups are rolling off its 90-day free trial offer, and the startup will soon see how many people are willing to pay $5 per month to watch its short-form programming. Business Insider has reported on the company's top executives, leadership approach, strategy for working with content partners, and more. Earlier this year, Quibi execs also spoke with Business Insider about how the company secured $150 million in ad revenue pre-launch, its millennial-focused marketing strategy, and how it will measure success. Visit Business Insider's homepage for more stories. It's a moment of truth for Quibi, the mobile-video startup that raised $1.75 billion to try and revolutionize TV for smartphones. Customers who took advantage of Quibi's 90-day free trial offer when the service launched in April are coming off those trials, and the startup will soon see how many people are willing to pay $5 per month to watch its short-form programming.See the rest of the story at Business InsiderNOW WATCH: What it's like inside North Korea's controversial restaurant chainSee Also:Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics — and how its ad push compares to rival streaming servicesAMC Networks surged 12% on a report it had hired bankers to explore a deal.