Ruth, a 39-year old in London, cut off her credit lines. She told her bank to throw out her overdraft protection, and she's wiped her phone clean of anything that might tempt her back. When you're a recovering gacha addict, she explains, you do what you can to insulate yourself from the anime chibis, shimmering doodads, and interminable stat grinds that prey on unsuspecting citizens browsing the app store.