Comment on ViacomCBS Tries to Simplify a Complex Video-Buying World for Advertisers

ViacomCBS Tries to Simplify a Complex Video-Buying World for Advertisers

ViacomCBS is joining the parade of media companies trying to simplify their increasingly dizzying array of video offerings to advertisers. The company, created from the merger of Viacom Inc. and CBS Corp. late last year, will this fall launch a new product called ViacomCBS EyeQ, a system that allows advertisers to purchase commercial inventory from […]

 

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