Comment on Gucci is debuting a new fashion line — in 'The Sims 4'

A Sim wears with special virtual accessories made by content creator Grimcookies within a virtual treehouse made by content creator Harrie, for Gucci's "Off The Grid" fashion campaign. Hey Harrie, Grimcookies, Gucci Gucci teamed up with content creators for the game "The Sims 4" to create custom in-game apparel. It's not the first brand to create video game content to expand its reach. Cosmetics brand Glossier and Joe Biden's presidential campaign have both created custom content in "Animal Crossing." Visit Business Insider's homepage for more stories. Gucci is going virtual.The luxury brand's newest drop, a fashion campaign called "Off The Grid," is now available in the classic role-playing game "The Sims 4." Players can now dress and accessorize their virtual avatars in Gucci hats, backpacks, sneakers, and more.The luxury brand teamed up with "The Sims" content creators Harrie and Grimcookies to bring exclusive Gucci-branded content to the game, including a custom-built treehouse and apparel.