Neil Gaiman has announced that American Gods Season 3 will premiere on Starz on January 10, 2021. Gaiman revealed the premiere date in an image of the Lakeside Clunker Board from Hinzelmann's shop, which fans will recognize as a visual reference to his original bestselling book. Gaiman also penned a special letter to the fans of the show, in which he addressed the newfound relevance of the forthcoming season's plot.