Comment on Minneapolis to pay social media influencers to fight misinformation during trial of officers charged with killing George Floyd

Minneapolis to pay social media influencers to fight misinformation during trial of officers charged with killing George Floyd

The city of Minneapolis plans to pay social media influencers to spread city-approved messages as part of an effort to combat misinformation during the upcoming trials of the four police officers charged in the killing of George Floyd, officials said. Under the program, which the Minneapolis City Council approved Friday, the city will enter into contracts with six social media influencers who will be paid $2,000 each to share “city-generated and approved messages” with the African American, Native American, East African, Hmong and Latino communities, officials said. The program, reported by The Minnesota Reformer on Friday, represents a novel use of social media influencers, who have been paid for years to sell products like cosmetics and beach vacations.

 

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