Comment on New Britain’s newest bee-themed business: The Hive Bar & Restaurant

New Britain’s newest bee-themed business: The Hive Bar & Restaurant

Taking a cue from New Britain’s marketing drive, Amisha and Jay Desai have named their new bar and restaurant The Hive.The Desais have painted the walls yellow with black trim, and their menu includes a hive burger, a hive quesadilla and even a hive martini. Over the past eight years, New Britain’s semi-forgotten city emblem - the beehive - has became the heart of its marketing campaign.

 

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