Comment on Boffo box office boosts opportunities for movie theater expansion

Boffo box office boosts opportunities for movie theater expansion

The movie industry got some good news over Labor Day weekend. Driven by the record $95 million debut of The Walt Disney Co.’s “Shang-Chi and the Legend of the Ten Rings," the traditionally slow holiday frame tallied $139 million in domestic ticket sales, according to Box Office Mojo. Cinemas have a long way to go to climb out of the hole dug by the coronavirus crisis, when healthy-safety measures closed theaters and studios held back product for more than a year: North American box office was…

 

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