Enlarge (credit: Aurich Lawson) You might have heard the news: Microsoft has announced plans to acquire gaming behemoth Activision Blizzard King (ABK) and its subsidiary development studios. The deal is valued at $68.7 billion—or roughly 17 acquisitions of the Star Wars franchise—and that kind of money isn't spent without an expectation of major moves (and revenue) going forward. After my colleague Kyle Orland chronicled everything we know thus far about the deal, I wanted to take a deeper look at the shape these combined companies (and their expected game launches) may take going forward. Game Pass must be fed The best sellers in the console industry continue to be holiday-adjacent releases, and Activision has a long track record of topping holiday sales charts.
Comment on What Xbox will likely do with its $68B purchase of Activision Blizzard King
Sam Machkovech, Ars Technica
Wed, 01/19/2022 - 7:18am
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