Colorado Athletics announced Thursday a partnership with INFLCR to launch the Buffs NIL Exchange. The Exchange is a platform for businesses and individuals to connect with CU student-athletes on Name, Image and Likeness (NIL) opportunities. The Buffs NIL Exchange is a part of CU’s Buffs With A Brand program in helping student-athletes profit from their NIL. “I’m thrilled we can offer the Buffs NIL Exchange as our NIL platform for all Buff supporters and current student-athletes,” CU athletic director Rick George said in a press release.