Comment on IKEA launches a beachy collection with World Surf League

IKEA launches a beachy collection with World Surf League

Two iconic agencies have come together to launch a product lineup that caters to the outdoor lifestyle and the environment. IKEA, in partnership with the World Surf League, released the KÅSEBERGA collection in early May 2022. With respect to the ocean and the recreational lifestyle surrounding it, the collection is practical and made from eco-friendly materials. At home and on the go, the KÅSEBERGA collection responds to life with products that are adaptable to changing conditions. Related: IKEA purchases forested land in Georgia for conservation “These needs are relevant for many more people than surfers and inspired us to create products that enrich everybody’s lives with similar demands,” said Wiebke Braasch, designer at IKEA of Sweden.


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