Comment on HBO Max Broken Out in Nielsen Streaming Estimates for First Time, Notches 1% Share of April TV Viewing

HBO Max Broken Out in Nielsen Streaming Estimates for First Time, Notches 1% Share of April TV Viewing

For the first time, Nielsen reported HBO Max estimates for TV time spent viewing — with the Warner Bros. Discovery-owned service coming in with a 1% share for April 2022, as the streaming sector overall took its highest share of U.S. TV viewing to date. HBO Max previously was included in Nielsen’s “other streaming” category.

 

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