Comment on Halsey Is the Latest Artist Complaining About the Music Industry’s Reliance on TikTok

Halsey Is the Latest Artist Complaining About the Music Industry’s Reliance on TikTok

The pop star Halsey lambasted the role of TikTok in modern pop music on Sunday, saying that their label wouldn’t let them release a new song without an accompanying campaign to make it go viral. “Everything is marketing. And they are doing this to every artist these days,” they wrote, ironically, in a TikTok video, as their unreleased song played in the background.

 

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