When Amrapali “Ami” Gan became CEO of OnlyFans in December 2021, she wasn’t just stepping into a bigger job than her previous position as chief marketing and communications officer. She was taking the helm of one of the pandemic’s buzziest companies, a creator platform that rose to fame thanks to its liberal content policies and the flock of adult content creators who migrated to its subscription services during a difficult time. Since its founding in 2016 by former CEO Tim Stokely, OnlyFans says it has paid out over $8 billion to creators—whether they are adult film practitioners, workout coaches, celebrities like Cardi B and Carmen Electra, or any of the other two million people who claim a profile on the platform.