Comment on Online Holiday Spending Reaches $16 Billion; Social Media Continues To Influence Purchases

Online Holiday Spending Reaches $16 Billion; Social Media Continues To Influence Purchases

We heard strong reports for online traffic Black Friday and Cyber Monday, but today, comScore added definitive spending numbers that indicate that holiday shopping online is picking up this year. For the holiday season-to-date, nearly $16 billion has been spent online, which is a 3 percent increase versus the same period last year.

 

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