Enlarge / Someone scans their face using Apple's "most advanced machine learning techniques" with the Apple Vision Pro during a WWDC 2023 keynote demo reel. (credit: Apple) Amid notable new products like the Apple Silicon Mac Pro and the Apple Vision Pro revealed at Monday's WWDC 2023 keynote event, Apple presenters never once mentioned the term "AI," a notable omission given that its competitors like Microsoft and Google have been heavily focusing on generative AI at the moment.