Comment on Shein IPO: What it could mean for the fashion industry

Shein IPO: What it could mean for the fashion industry

On this week’s episode of Most Innovative Companies, we speak with Shein’s head of strategic communications Peter Pernot-Day to understand Shein’s business model. Last week, ulltra-fast fashion brand Shein confidentially filed for an IPO. The eleven year-old company is known for creating very low cost garments that it can produce quickly for its predominantly Gen Z customers.

 

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