Can a design-y campaign help the quick-service pizza company reach a new audience? Papa Johns is hoping to bring some new life to its brand. In 2021, the pizza chain rolled out a rebrand following a racist statement made by its founder. Three years on, the company is looking to build out the rest of its new visual language.[Image: Papa Johns]The rebrand “gave a little bit of a facelift to the brand,” says Jaclyn Ruelle, Papa Johns vice president head of brand.