Comment on How the NBA Learned to Embrace Activism

How the NBA Learned to Embrace Activism

Among the four major American sports leagues, the National Basketball Association alone leans heavily into politics, openly embracing social justice as part of its core mission. [time-brightcove not-tgx=”true”] That wasn’t always the case: in 1980, commissioner Larry O’Brien painted an image of a league where race barely mattered. “I don’t think that the owners think in terms of color,” O’Brien told reporters.

 

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