Rags-to-riches tales, revenge plots, and plenty of twists—Chinese viewers are loving what they can find in internet “micro-dramas,” the latest big thing in Chinese entertainment of vertically-shot shows posted on social media with episodes that have runtimes of just a few minutes or less. But Chinese authorities, wary of losing control over messaging, aren’t loving the new medium so much—and are cracking down on the booming micro-drama industry. [time-brightcove not-tgx=”true”] Unlike legacy television productions with longer production schedules and larger budgets—and strict government oversight—the micro-drama industry has risen through the proliferation of low-budget, quickly made mini-shows that often cost only a fraction of the time and money to put in front of viewers, and until recently, were largely unregulated. Not known for award- or acclaim-worthy scripts or acting but rather for their pure bingeworthiness, micro-dramas tend to lean into familiar tried-and-tested themes, like love affairs, family disputes, and tensions between the rich and poor. Read More: China’s Solution to Inequality?
Comment on China Seeks to Bring a Booming Micro-Drama Industry Under Tighter Control
Chad de Guzman, Time: Entertainment
Fri, 04/26/2024 - 9:00pm
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