Perhaps the ad, which has run on an endless loop since the start of March Madness, just irks you. Maybe at this point it’s haunting your dreams, your soul, every freaking fiber of your DNA. If you’ve watched an iota of sports on television over the past few months, you know the spot in question: two stylish guys wearing dark jackets, who it turns out are young Oklahoma City Thunder star basketball players Shai Gilgeous-Alexander and Chet Holmgren—though you might not know that if you aren’t a hoophead—walking out of a hotel, to the team bus, while singing a takeoff of the 1999 Christina Aguilera hit “What a Girl Wants.” In the ad, Holmgren tells Gilgeous-Alexander—often referred to simply as SGA—that AT&T “just sent me a heads-up on the best plan for me.” After SGA approves, Holmgren says, “They know what a pro wants.” SGA responds, “What a pro needs.” Then the singing.