Comment on The Drake-Kendrick Beef Was Good For Both of Them—Until It Wasn’t

The Drake-Kendrick Beef Was Good For Both of Them—Until It Wasn’t

There aren’t many easier ways to jump a level of fame than by joining a feud. For centuries, audiences have been captivated by juicy spats, from Capulets vs. Montagues to Hatfields vs. McCoys. But modern-day internet culture in particular thrives on bad blood. Studies have found that social media algorithms reward anger and animosity.

 

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