Similar to Nike’s ‘Swoosh,’ Bombardier’s new logo, dubbed ‘Mach,’ is a kind of branding for branding. The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is called the “Mach,” in line with the company’s description of the logo as the silhouette of an aircraft breaking the sound barrier.
Comment on Bombardier’s new logo is part of a growing trend: naming your logo
James I. Bowie, Fast Company
Wed, 05/08/2024 - 12:00pm
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