TikTok will begin labeling content created using artificial intelligence when it’s been uploaded from outside its own platform in an attempt to combat misinformation. “AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” the company said in a prepared statement Thursday. “Labeling helps make that context clear—which is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year.” [time-brightcove not-tgx=”true”] TikTok’s shift in policy is part of an broader attempt in the technology industry to provide more safeguards for AI usage.