Comment on How One YouTube Video Changed the Course of Internet Culture

How One YouTube Video Changed the Course of Internet Culture

On May 10, 2019, the famed YouTube beauty influencer Tati Westbrook posted a 43-minute video that forever changed the course of internet culture. The video, titled “BYE SISTER,” was a takedown of Westbrook’s fellow beauty influencer James Charles, who had, until that point, been her close friend. In the video, Westbrook said her feelings were hurt because Charles promoted a hair care vitamin that was a competitor to one Westbrook sold.

 

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