Amid a number of recent pivots, including scrapping the women-message-first system it launched with 10 years ago, dating app Bumble recently unveiled a new ad campaign that seemed to take aim at its primary demographic: women. Over the weekend of May 11, a number of TikTok users in the Los Angeles area posted the dating app’s new anti-celibacy billboards, which appear to tease women who have sworn off sex and dating.