Close-up of the new Silverado EV WT plugged into a charging station.General MotorsChevrolet is ready for the new wave of EV customers.The stalwart Detroit brand is ready to close the gap with Tesla.The electric Silverado and Equinox are about to join Chevy's growing EV lineup.Chevrolet is just getting started on its takeover of the electric car market, says Steve Majoros, the brand's chief marketing officer.The longtime Chevy executive sat down with Business Insider at a Tuesday press event for the launch of two electric vehicles that underpin the automaker's future plans: the long-awaited Silverado electric pickup truck and the electric Chevy Equinox.It's not exactly a great time to put more electric vehicles on sale.