Comment on Virgin is facing a brand nightmare after its cruise giveaway went horribly wrong

Virgin is facing a brand nightmare after its cruise giveaway went horribly wrong

Virgin Voyages' Resilient Lady in Sydney, Australia.Matt Blyth/Getty ImagesVirgin Voyages faces backlash after a free cruise winner said she has to pay $8,000 in flight costs.The cruise line's Australia voyages were canceled due to tensions in the Red Sea.Brand experts say Virgin should cover flight costs or offer different prizes to maintain trust.Virgin Voyages is dealing with a PR nightmare after a woman who won a free cruise said she'd have to pay $8,000 in flights to claim her prize.The adults-only cruise line, owned by Richard Branson's Virgin Group, is known for giving away free prizes to promote its various international sailings across Australia, Europe, and the Caribbean.An Australian woman, who used the pseudonym Morgan, told the Australian Broadcasting Corporation (ABC) that she and other passengers were gifted free twin-share cruise vouchers while on a Virgin flight from Melbourne to her home in Tasmania in November.Morgan said she used the voucher to book a cruise out of Brisbane for herself and her partner.

 

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