Apparel companies are heavily involved in elite-level youth basketball, with Nike, Adidas and Under Armour all running their own circuits. The shoe companies also have lucrative sponsorship deals with schools and coaches worth millions of dollars.
By JOHN MARSHALL AP Basketball Writer, St. Louis Post-Dispatch: Sports
Wed, 04/25/2018 - 6:09am
Apparel companies are heavily involved in elite-level youth basketball, with Nike, Adidas and Under Armour all running their own circuits. The shoe companies also have lucrative sponsorship deals with schools and coaches worth millions of dollars.