(NEW YORK) — The Hallmark Channel is facing some bitter criticism on social media Sunday over its decision to pull ads for a wedding-planning website that featured two brides kissing at the altar, following a complaint from a conservative advocacy group. The hashtag #BoycottHallmark was trending at one point on Twitter; the LGBT advocacy group GLAAD called the decision to remove the ads by Zola “discriminatory and especially hypocritical coming from a network that claims to present family programming and and also recently stated they are ‘open’ to LGBTQ holiday movies.” The group said it would be asking other Hallmark advertisers where they stand on the issue, and if they now will pull their advertising.