LOS ANGELES — Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it. No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social media messaging aimed at connecting with consumers driving the booming market. On Saturday, Lyft is offering a $4.20 credit on a single ride in Colorado and in select cities in the U.S.

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    04/25/2024 - 5:00 pm | View Link
  • History of 420 weed day a bit hazy
    The origins of the date, and the term “420″ generally, were long murky. Some claimed it referred to a police code for marijuana possession or that it derived from Bob Dylan’s “Rainy Day Women No. 12 & ...
    04/19/2024 - 6:30 pm | View Link
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