LOS ANGELES — Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it. No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social media messaging aimed at connecting with consumers driving the booming market. On Saturday, Lyft is offering a $4.20 credit on a single ride in Colorado and in select cities in the U.S.
Similar Stories to Corporate America Gears Up For ‘weed Day’ Celebrations On April 20 on Bing News
Alex Veiga / AP, Time: Business
Thu, 04/18/2019 - 10:49pm
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