Thumb Score: +11 Craftsman Sidewinder 25' Tape Measure at Sears $7.94 https://www.sears.com/craftsman-sidewinder-25'-tape-measure/p-00952332000P [sears.com] Pretty good design tape measure, has pretty good reviews. First time I seen any type of 'inovation' when it comes to the tried and true standard tape measure in many many years, not counting electronic laser distance meters that is. This is a no free shipping item, so a deal for anyone who still has a local Sears store; good luck!